Third-Party Cookies Are Disappearing

Third-Party Cookies Are Disappearing: How to Adapt Your Consent Strategy in 2025. 

What the end of third-party cookies in Google Chrome means for your website, and why a CMP like byscuit remains essential

In the near future, Google Chrome will probably  have officially phased out third-party cookies, marking a major shift for digital marketing, analytics, and consent management.
While some businesses mistakenly believe that a Consent Management Platform (CMP) will no longer be necessary, the reality is quite the opposite: the end of third-party cookies makes a strong, ethical, and compliant consent strategy more important than ever.

Why third-party cookies are being phased out

Third-party cookies track users across websites, often for advertising purposes.
Heavily used by ad networks, they have come under criticism for their lack of transparency and intrusion into users' privacy.
Under regulatory pressure (GDPR, Law 25, CCPA) and growing user expectations, Google is following in the footsteps of Firefox and Safari, and will complete the deprecation of third-party cookies by the end of 2025.

What this means for businesses

• Less accurate advertising and retargeting
• Reduced data in traditional analytics platforms
• Greater emphasis on privacy and consent
• Risk of non-compliance if businesses fail to properly manage first-party vs third-party data

First-party cookies: still allowed, but still require consent

Even though first-party cookies (set directly by your own website) are not going away, they are still subject to consent requirements depending on their purpose:

• Functional: often exempt, but still must be documented
• Analytics: require informed user consent
• Marketing: must be blocked until the user gives permission

This is where byscuit plays a key role, by allowing fine-grained cookie categorization and full, compliant consent logging.

Why a CMP like byscuit is still essential

Because consent isn’t going away with third-party cookies
Because laws like Law 25 and the GDPR still demand full transparency
Because you will still be using other tools — and many of them require consent

With byscuit, you can:

• Automatically detect cookies on your site
• Offer a customizable, bilingual, user-friendly consent banner
• Log each interaction anonymously and securely
• Maintain optimal web performance, including INP and Core Web Vitals compliance

In summary

The end of third-party cookies does not mean the end of consent.
In a world without third-party tracking, clearly respecting user choices becomes a competitive advantage.

Choose a Canadian CMP that’s compliant, ethical, and built for performance — choose byscuit.com

Talk to a human: https://www.byscuit.com/en/contact-us/