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Montreal, December 6, 2024 – byscuit.com has proudly announced its approved status as the latest Consent Management Platform (CMP) to join IAB Canada’s Transparency and Consent Framework (TCF Canada).
IAB Canada, the national trade association and thought leader for Canada’s interactive marketing and advertising industry, launched TCF Canada in partnership with IAB Tech Lab and IAB Europe on November 28, 2022.
TCF Canada serves as a roadmap for publishers, technology vendors, agencies, advertisers, and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market. It provides technical specifications and policy documents to help the digital ecosystem players clearly and consistently communicate with end-users about how their data is being used, while also allowing users to manage their consent preferences.
byscuit.com is dedicated to enhancing consumer transparency and ensuring compliant data processing aligned with the highest standards.
“Joining TCF Canada is a significant milestone in our mission to provide Canadian organizations with simple, compliant tools for managing consent. We firmly believe in transparent communication and informed choices for end-users,” said Guy Michon, CEO of byscuit.com.
The addition of byscuit.com to TCF Canada further supports IAB Canada’s mission to elevate standards and build trust in digital advertising across Canada.
