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Facebook Pixel

Start by checking with the SEO department if it would be possible to add the pixel directly in GTM. If this is not possible and the regex /connect.facebook.net/ does not work, you will have to manually adjust the code to add the following arguments ( t.setAttribute(‘data-cookiecategory’,’analytics’ );t.type=’text/plain’) in bold in the following code:

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; 
n.queue=[];t=b.createElement(e);t.setAttribute('data-cookiecategory','analytics' );t.type='text/plain'
 t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1673691169409448'); fbq('track', 'PageView');